Thoughts on design as a methodology

Design Philosophy

Inspired by Swiss design and the international typographic style, strengthened by Heuristics and psychology-based HCI principles and theory, and ever curious about people, our motivations, and how we interact with the world and each other. 

Design is an organized, considered, and deliberate means to communicate with ourselves and society. In all of its disciplines, design informs us and inspires us toward an outcome. There is no design without art, but good design always considers its artfulness with intent in mind. 

As a process, we consider design applications through divergent and convergent thinking until a solution solidifies. Through the labyrinthian process of contextual contemplation, iteration, and prototypical application, we massage the solution into a final beautiful state.

 
 
 
 

Jose Gil

UX Professional | Digital Creative

Jose was born and raised in the Atlanta Metro area. After years of enjoying art and design from a young age, he decided in high school that design was the profession for him. His first commissioned project was for the school agenda book as a sophomore! Years later, after being accepted to Georgia Southern University, he decided to scrap his original plan of pursuing industrial design at Georgia Tech and instead stay at GSU and enter the BFA program for graphic design. This proved to be a pivotal moment in his life, as it led to a 2-month design internship in New Delhi, 2.5 wonderful years working at the school newspaper (the George-Anne), and eventually his first job in Atlanta as a marketing designer for CBRE.

Throughout the years, Jose has focused on expanding his reach and capabilities. With extensive experience in print, he’s since focused on the digital avenues of design (web, app, and UX design). A decade later, he remains dedicated to pushing himself as a UX professional and digital creative, finding fulfillment in the ability of design to foster connections, challenge the mind, and broaden understanding. For that, Jose is forever grateful for his career because it’s constantly paying back to him what he puts into it.

Beyond his professional pursuits, Jose is a man of many hobbies. Whether by a pond or lake in search of bass or trout, at a local metal show or brewery with friends, late at night playing guitar, or sketching while watching a new film, his diverse interests define his leisure time. Recently, you might catch him learning a new chess opening or watching a Braves game. He currently resides in Atlanta, GA with his wife.